Lifecycle marketing for apps: How to improve conversion and retention

Build a lifecycle strategy that increases conversion and reduces churn. Learn what to say (and when) across onboarding, trials, subscribers, drifting users, and win-backs – using segmentation, timing, and metrics to drive revenue.

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About this course

  • Free
  • 28 lessons
  • 1.5 hours of video content

Course curriculum

    1. Quiz - What Is Lifecycle Marketing?

    2. The User Lifecycle Stages

    3. Quiz - The User Lifecycle Stages

    4. Recap - Making Sense of User Behaviour

    1. Onboarding & Activation

    2. Quiz: Onboarding & Activation

    3. Triggering the Upgrade

    4. Quiz: Triggering the Upgrade

    5. Recap - Converting Potential Paid Users

    1. The Post-Subscription Gap

    2. Quiz: The Post-Subscription Gap

    3. Keeping Subscribers Engaged

    4. Quiz: Keeping Subscribers Engaged

    5. Recap - Helping Paying Users Get Value

    1. Identifying Early Disengagement

    2. Quiz: Identifying Early Disengagement

    3. Identifying User Drift

    4. Quiz: Identifying User Drift

    5. Re-engaging Drifting Users

    6. Quiz: Re-engaging Drifting Users

    7. Understanding and Reversing Churn

    8. Quiz: Understanding and Reversing Churn

    9. Recap - Helping Drifting Subscribers Before they Churn

    1. Mapping Metrics to the Lifecycle Journey

    2. Quiz: Mapping Metrics to the Lifecycle Journey

    3. How to Prioritize Your Lifecycle Marketing Efforts

    4. Quiz: How to Prioritize Your Lifecycle Marketing Efforts

    5. Recap - Measuring Success

About this course

  • Free
  • 28 lessons
  • 1.5 hours of video content