Paid marketing for apps: How to acquire users profitably

Learn paid user acquisition without the guesswork. Choose your first channels, understand the metrics that matter, build creatives that convert, and learn how to tell if your ads are actually profitable.

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About this course

  • Free
  • 66 lessons
  • 5.5 hours of video content

Course curriculum

    1. Introduction

    1. The Evolution of Marketing

    2. Quiz Quiz: The Evolution of Marketing

    3. Marketing Jargon nd Roles

    4. Quiz: Marketing Jargon and Roles

    5. Brand Marketing vs. Performance Marketing

    6. Quiz: Brand Marketing vs. Performance Marketing

    7. The Evergreen Playbook for Marketers

    8. Quiz: The Evergreen Playbook for Marketers

    9. Recap

    1. Understanding Human Needs and the App Economy

    2. Quiz: Understanding Human Needs and the App Economy

    3. Two Decades of Disruption: The Evolution of the App Industry

    4. Quiz: Two Decades of Disruption: The Evolution of the App Industry

    5. The 2026 App Economy: A Reality Check

    6. Quiz: The 2026 App Economy: A Reality Check

    7. App as a Business vs. App as an Extension

    8. Quiz: App as a Business vs. App as an Extension

    9. The Importance of Paid Media

    10. Quiz: The Importance of Paid Media

    1. Choosing Your Initial User Acquisition Channels

    2. Quiz: Choosing Your Initial User Acquisition Channels

    3. Understanding Paid Acquisition Metrics

    4. Quiz: Understanding Paid Acquisition Metrics

    5. Meta for User Acquisition

    6. Quiz: Meta for User Acquisition

    7. TikTok Advertising

    8. Quiz: TikTok Advertising

    9. Google Ads for User Acquisition

    10. Quiz: Google Ads for User Acquisition

    11. Understanding Apple Search Ads

    12. Quiz: Understanding Apple Search Ads

    1. The Anatomy of High-Converting Ad Creatives

    2. Quiz: The Anatomy of High-Converting Ad Creatives

    3. Attention Management in Advertising

    4. Quiz: Attention Management in Advertising

    5. Quiz: Competitor Research with Free Tools

    6. Analyzing Competitor Ads on TikTok

    7. Quiz: Analyzing Competitor Ads on TikTok

    8. Competitor Research with Google's Ad Transparency Center

    9. Quiz: Competitor Research with Google's Ad Transparency Center

    10. Creative Workshop - Fast Video Ad Production

    11. Quiz: Creative Workshop - Fast Video Ad Production

    12. Creating Static Ads with AI and Manual Design

    13. Quiz: Creating Static Ads with AI and Manual Design

    1. The Golden Rule of Unit Economics

    2. Quiz: The Golden Rule of Unit Economics

    3. Understanding Attribution

    4. Quiz: Understanding Attribution

    5. The Source of Truth War: Understanding Marketing Data

    6. Quiz: The Source of Truth War: Understanding Marketing Data

    7. Actuals vs. Cohorts: A New Way to Analyze User Behavior

    8. Quiz: Actuals vs. Cohorts: A New Way to Analyze User Behavior

    9. Incrementality and Media Mix Modeling

    10. Quiz: Incrementality and Media Mix Modeling

About this course

  • Free
  • 66 lessons
  • 5.5 hours of video content