Paywall optimization masterclass: A system for more revenue

Build a paywall optimization system that compounds. Learn the four pillars (paywall, price, placement, promotion), why users pay (motivation, friction, trust), and how to run experiments that improve ARPU, not just conversion rate.

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About this course

  • Free
  • 28 lessons
  • 2 hours of video content

Course curriculum

    1. The Four Pillars of Paywall Opitimization

    2. How Users Decide to Pay

    3. Quiz - How Users Decide to Pay

    4. Choosing the Right Monetization Model

    5. Quiz - Choosing the Right Monetization Model

    6. Defining Your Paywall Objective

    7. Quiz - Defining Your Paywall Objective

    8. Mapping the User Journey to the Right Paywall Moment

    9. Quiz - Mapping the User Journey to the Right Paywall Moment

    10. The Anatomy of a High-Performing Paywall

    11. Quiz - The Anatomy of a High-Performing Paywall

    12. Pricing Psychology, Plans, and Default Bias

    13. Quiz - Pricing Psychology, Plans, and Default Bias

    14. Trials, Intro Offers, and Psychological Friction

    15. Quiz - Trials, Intro Offers, and Psychological Friction

    16. Designing Paywall Experiments That Work

    17. Quiz - Designing Paywall Experiments That Work

    18. Reading Experiment Results Correctly

    19. Quiz - Reading Experiment Results Correctly

    20. Segmentation & Personalized Paywalls

    21. Quiz - Segmentation & Personalized Paywalls

    22. Post-Cancellation Monetization and Win-Back Strategies

    23. Quiz - Post-Cancellation Monetization and Win-Back Strategies

    24. Building a Paywall Optimization Roadmap

    25. Quiz - Building a Paywall Optimization Roadmap

    26. Sustainable Monetization and the Long-Term View

    27. Quiz - Sustainable Monetization and the Long-Term View

    28. Recap

About this course

  • Free
  • 28 lessons
  • 2 hours of video content